CREDO
The medical instrumentation industry augments the work of the healthcare staff, allowing for maximum precision in medical tests and procedures and significantly easing the experience of the patient and staff.
In recent years, the industry has experienced a major revolution in technological developments. Innovation such as sonic waves that cause angiogenesis in the heart, implant substitutes made of extra strong polymer, computerized monitoring to determine the chances of recurrence of stroke in patients, a small camera that is inserted into the body as a pill, and more and more, are no longer goals of tomorrow but possibilities of the present.
​
However, industry players are often challenged with expanding into new regions or penetrating new countries, each with a unique business culture and widely varying healthcare systems.
​
I believe that an in-depth comprehension of these market factors is required in order to determine the principal markets to focus on, as well as an accompanying sales strategy that is tailored for each given country. In addition, the early adaptation of tech innovation is crucial. For example, even before getting FDA approval, it is possible and sometimes necessary to “make a breakthrough” by driving early sales in target markets. This strategy is often critical for companies in order to maintain key levels of profitability and market competitiveness. I have over twenty years of experience in these areas, with a proven track record of success. You can take a look at some of the clients I've worked with from around the world.
​
Find out more about me, or fill out the contact form below to see how I can help your business thrive.